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The annual Green Key award is intended to increase awareness of environmental and sustainable issues in the hospitality industry. Each hotel is assessed against a set of criteria, which includes energy and water consumption, waste management, washing and cleaning and the impact of sourcing restaurant ingredients on the environment.

Guido de Wilde, Senior Vice President, Regional Director, for Starwood Hotels & Resorts Middle East, says the award underpins Starwood’s commitment to sustainability. “Starwood is devoted to doing more to consume less energy and water and hence to protect the future of the planet. We have committed to reducing energy consumption by 30 per cent and water consumption by 20 per cent by the year 2020 as part of our Global Citizenship initiative.”

“It goes without saying that I am incredibly proud of our hotels for their role in receiving the awards. The work that the Green Key organisation does to raise awareness of environmental issues within the hospitality industry is essential in ensuring long-term sustainability in this sector. For our teams to be recognised internationally for the work that they do to promote environmental awareness and responsibility is very rewarding.”

Green Key is a voluntary eco-label for tourism facilities that promotes sustainable tourism and aims to contribute to the prevention of climate change by awarding and advocating facilities with positive environmental initiatives. Green Key began in Denmark in 1994 and was adopted by FEE (the Foundation for Environmental Education) in 2002 to become its fifth international Programme. It has since spread to more than 40 countries and continues to grow in numbers and spread across the world.

Green Key educates and empowers tourism actors, including enterprises, authorities, guests, and local communities to change unsustainable behaviours and become importantly involved in the protection of their environment.